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A Critical Trump Network Review – Is The Trump Network Real Or Just All Hype?
Looks like there is a common theme this year among America’s mega-rich. They are buying and/or starting MLM companies. Warren Buffet bought Pampered Chef (I have heard of others he owns but couldn’t confirm), Trey White began Evolv Health this year and now The Donald gets into the game with The Trump Network.
What’sthe deal Donald?
It’s easy to see why these business tycoons have gotten into the network marketing game. In this tattered and tough economy, Multi-level Marketing has been one of the few growth industries. Even Jim Cramer (regardless of whether you like him or not) said earlier this year that long time direct sales giants Tupperware, Avon and Herbalife have seen solid growth and he recommened for people to buy stock.
Network Marketing excels during a poor economy as many of people start to understand what long-time network marketing professionals have known for years…creating a residual cash flow is one of the few ways to insulate your personal economy.
Hey, even Billionaires need recession proof businesses!
Is There Any Substance Behind The Hype?
One thing is true, Trump is great at marketingand generating a media buzz. The Apprentice, any of his many real estate deals, his casinos, his feud with Rosie O’Donnell…they are all “the best.” Try to ask him, he will tell you just that.
The question is whether or not there is any substance to The Trump Network. Regardless of your personal opinion about Donald Trump, if you spend some time doing some research on the company you will find out a few things…
They have their act together.
They have an interesting, unique product line.
They have a unique comp plan with some integrated Fast Start bonuses that increase cash flow.
They have Trump.
So, yes, there is enough sound business to support all of the hype. The “company behind the curtain” has much to offer.
Customized Nutrition, Weight Loss & Energy
Well, they are intelligent marketers that’s for sure. They have simultaneously entered into the three largest markets of nutrition and attacking those niches with viable solutions.
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The company uses the PrivaTest® and Custom Essentials® as their core product, offering a personalized solution to vitamins and minerals. The nutritional supplement business is huge and difficult for most to have a grasp on. There are countless choices you can make and everyday new information comes out that tells consumers that they need to take something else.
The reality is, especially with nutrition, that we all have different physical demands. We are all unique and our bodies work a little differently. Personalization is absolutely the way to go and that is a huge differentiator in the marketplace.
Did the Trump Network do it first? Not at all.
To begin with, the Trump Network is a rebranded existing company. They used to be called Ideal Health. (http://www.idealhealth.com/). The PrivaTest® and Custom Essentials® are their main product. Up until this merger/rebranding, they were a network marketing company as well, but only saw very slow growth. They needed a spark and the Donald was that spark.
There are other companies offering personalized solutions in both multi-level marketing and outside of the industry. Code Nutrition is a traditional company that offers DNA guided nutritional supplements.
On the Multilevel Marketing side,, Quixtar (Amway), Market America and the newcomer GeneWize is in the DNA guided nutrition game. Of those companies GeneWize is the only one that actually makestheir product from scratch, the others just customize existing products for you.
The Trump Network isn’t a DNA based test, but it’s customized nonetheless. There is a huge demand for these types of products and people are willing to pay for them…time after time.
And, so we are all clear, you don’t have to be the first to market to win. You have to let the most people know about your brand and over deliver to your consumers. It looks like The Trump Network is aiming to do exactly that.
Things To Watch For
Here are a few potential things to think about before getting into The Trump Network. These aren’t stop signs, mind you, just things to think about and consider.
Donald Trump’s history – okay, so most of you are going, “What? It’s Trump’s track record that is driving this whole thing.” I agree, Donald’s brand is strong and many things he gets involved with have done extremely well. However, he is a billionaire businessman and that cannot come to be without some failure. Failure is part of any business and Trump has had his share.
His companies have filled for bankruptcy multiple times. And that’s okay. My point here is this…Donald has no problem shying away from a bad deal. For the network’s sake and all the affiliates, I hope he stays involved. If he ever decides to cut and run then we’re back to Ideal Health…which has always made some good products, but was never a big MLM winner.
From all I can see right now, it seems like Donald is taking this one for the long run. Everything so far points to that and he is deeply invested in the project and personally spending a lot of time in promoting it.
Marketing & Personal Branding
With all of the excitement around Trump, it’s easy to caught up in thinking that all you have to do is mention his name and anyone will reach in their wallets for their credit card to sign up in your company. Well, that may happen a sometimes, but not very often.
Right now, Donald is the issue. He likes to be. His brand is very powerful. After all, he’s been making it for years. But smart marketers will learn how to also brand themselves; otherwise you are essentially just like every other Trump Network Affiliate.
This should be very clear to you because it’s exactly what Trump himself does. He is a shameless self-promoter and he is his own brand. If you want to build a huge business with The Trump Network, you have to build your brand as well. Take a little hint from the Donald himself.
The people who do
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create their own brand to market their business through and showcase their connection to real talent, training and marketing strategy will undoubtedly rise to the top. You can too. Work on yourself. Develop your skills. Learn the skills to market yourself and make yourself look unique in a sea of distributors. When you make it happen, you will attract people into your business quicker than you can say, “You’re hired!”
By: Keith OBrien
Article Directory: http://www.articledashboard.com
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